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Jaguar: A Short Story Brian Williams

Jaguar: A Short Story

Brian Williams

Published May 8th 2013
ISBN :
Kindle Edition
70 pages
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 About the Book 

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth andMoreIn less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker’s story, and the men behind it.